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  • Thanksgiving


    Posted by .(JavaScript must be enabled to view this email address)
    Friday, November 22, 2013 3:32 pm Email this article

    Thanksgiving is the second strangest holiday of the year. (The first is Halloween) Both holidays are devoted to gluttony. Whatever they originally meant is lost on modern Americans. Make no mistake–they are now about eating.

    Remember on Thanksgiving to focus on either the meat or the carbs; don’t eat large portions of both. Meat has calories but some of them aren’t absorbed because meat is a poor stimulus to insulin. Carbs have less calories but they are a very strong stimulus to insulin. So you have to choose. Make one bigger and the other small.

    I always try to eat some chocolate or nuts as a dessert, because I believe that they help extend life. It is my belief, not my knowledge; the data are far from convincing. I don’t expect you to do anything based on my belief. This is just a lead-up to the next story . . .

    Today at the store I noticed that on the bag of Dove chocolate squares, it said boldly “ten extra bonus”. Later I noticed the manufacturer had quietly raised the price. The bonus and price didn’t influence me; I was going to buy the bag anyway.  But notice how the use of the reciprocity principle from the book Influence by Robert Cialdini was used to get me to overlook the price hike. Because the extra pieces were called a "bonus", you think the company is doing something nice for you. So you buy the product to return the favor, to Give Thanks, ha ha, even though the price was higher.

    Don’t be tricked this way. Don’t get the venti latte because it’s only a few cents more. Don’t supersize your meal. Don’t be a sucker. Get what you mean to get, and not more. Because whatever you get, you will eat. Moderation is a virtue worth learning.

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