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  • ​Why Good Writers Can’t Sell Books in Bookstores


    Posted by .(JavaScript must be enabled to view this email address)
    Tuesday, August 21, 2012 9:31 am Email this article

    ​This Saturday, Aug 25, 2012, I will be giving a talk about my new book Medical Myths Doctors Believe at Books-A-Million in Bethesda, but I will not be allowed to sell the book in the store and the store will not carry the book for sale. Why? because Medical Myths is a print-on-demand book published by Amazon. The parent company of Books-A-Million has decided that their stores, as a policy, will not carry print-on-demand books.

    Background. More and more of the few million Americans left who read anything, read e-books. Kindle, Nook, etc. Real bookstores can't compete on price, because they must pay more for rent and personnel. So surviving bookstores now are filled with gifts, doodads, knick-knacks, bric-a-brac and cappuccino. The books on the shelves are old classics or mainstream works by well-known authors. Among the few new books seeking to deal with reality, it is hard to find a ripple or a controversy. No publisher will take a chance. When I was marketing Medical Myths to publishers, none of them even sent me a form-letter rejection. They just don't care anymore. They have given up.

    Bookstores are not happy with the forced change in their business model; in anger, they have refused to carry the books of their enemy, the print-on-demand industry. The writers and readers are caught in the middle. Many of the best new books are online or print-on-demand, but you, the reader, have no idea how to find the good books online among so many bad books. Where will online writers advertise? Where will they speak? Where will YOU go to browse, think, dream and drink cappuccino?

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