My best friend Larry Hobbs persuaded me to read Influence: Science and Practice by Robert Cialdini. A boring title, but a life-changing book. It has already allowed me to understand something that had puzzled me. Earlier this year, I prepared some large posters containing the super-abundant evidence that cholesterol has nothing to do with causing heart attacks and statin drugs such as Lipitor cause harm for no benefit, a fact I have testified to, as an expert witness, in court. If you don’t already know about this, watch Heart of the Matter Part 1 - Dietary Villains. I loaned the posters to a large number of doctors including cardiologists. None of them ever commented on the poster or showed any evidence they had read it. Their office staff, nurses, PAs and patients read it. They told me so.
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